News & Media

Black Friday was born from the US tradition of sales starting on the day after the Thanksgiving holiday. It has long since spread from the US to become a retail event around the world.  

Black Friday 2022 saw a 2.3% increase in sales from the previous year, with an estimated total of $9.12bn spent online. A record 196.7 million consumers shopped both online and in stores over the Black Friday weekend.